Appendix - Interview Questions

• Which club(s) are you a fan/supporter of and to what degree?

  • Season Ticket Holder?

  • Away Fan?

• If you were to meet an uncommitted person who has decided to follow a J-League club how would you pitch your club?

• How did you initially start going to matches?

• How do you buy tickets? How do you recommend newcomers to buy tickets?

• Are you a fan club member? What benefits does it bring?

• Describe your stadium(s)?

  • Where do you sit in the stadium?

  • How family friendly is your club and stadium?

• Is there a protocol for lining up before matches? Do you join in?

• Are you on good terms with any of the larger supporter groups in the stadium?

• Have you made new friends through football?

• What are the benefits of being a Season Ticket Holder?

  • Do you have a card or other tickets?

• Have you participated in any other club activities outside of watching league and cup football?

  • Fan Club Activities?

  • Watched training matches?

  • Community Service?

  • Fan Service - Meet the players?

  • Fan Festas

• Apart from your stadium, which is your favourite stadium in Japan?